1st Alliance Lending unveils new marketing film at annual event

Feb. 19, 2013 – Hartford-based 1st Alliance Lending celebrated the release of a new marketing film during the company’s annual event held January 24 at Mohegan Sun.

Directed by David Horgan, whose credits include work with Oscar nominee Will Smith, the impactful film serves as the focal point of the company’s new website at 1stalliancelending.com.

1st Alliance Lending, LLC has grown to become the country’s leading originator of loss mitigation products designed to help homeowners prevent foreclosure, earning national attention for its success in both originating and servicing these loans.

The seven and a half minute film looks at the housing crisis in America, and utilizing recognizable Hollywood talent, sympathetically portrays the anguish felt by those facing foreclosure. The film uses a powerful voice-over, family-themed vignettes, and real life testimonials from homeowners who have been able to save and sustain their most valuable asset; their home.

Focusing on the company’s core values of “Balance, Respect, Integrity, and Strength,” the movie drives home the importance of “home” in the paradigm of the American Dream.

“The thing that differentiates us, without question, is our understanding of the human experience,”

1st Alliance Lending Founder and CEO John Diiorio says in the film. “You’re engaging these borrowers, getting the story. It’s not just pay stubs and W2s.”Diiorio expresses the company’s commitment to helping struggling homeowners avoid foreclosure and move toward a more secure future.“We have a lot of work to do,” he says. “There are still hundreds of thousands of people out there that are in very, very difficult circumstances.”1st Alliance Lending premiered its film at their 2013 Annual Event with employees, clients, and investment partners. The event also featured a keynote address by former Rep. Barney Frank (D-Mass) who has been deeply involved in mortgage foreclosure bailout issues as a supporter of the 2008 American Housing Rescue & Foreclosure Prevention Act and advocate of the National Housing Trust Fund.1st Alliance Lending, LLC offers a wide variety of mortgage and lending options from FHA and VA loans, to fixed-rate 30 and 15 year mortgages. To view the website version of the film, visit them online at www.1stalliancelending.com

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